Don’t worry too much about HOW MUCH you contribute to a social change
Why we know we should change, can change, but we don’t change
We all know what is good for us.
What is healthy & whatnot.
What we should do & what we should stop doing.
But we don’t change our behavior for the things we know are better.
Why? One answer is:
DIFFICULT.
Our brain refuses things that are hard, complicated & time-consuming.
So unless we make the good/ healthy/ sustainable options simple & easy
People will never change their behavior.
How to make them care
People won’t care about climate change, deforestation, gender equality, or any other global issue, UNLESS
They understand how it would severely affect THEIR life directly if they don’t take action.
That’s why raising awareness is always the first step.
So next time when we convince somebody to do something, either for a good cause or a personal change
Begin with explaining WHY they should do it, for their OWN sake.
